The North Face has been a leader in outdoor apparel for decades, known worldwide for jackets, packs, and expedition gear. But beyond outfitting adventurers, the company has also become a central sponsor of skiers and snowboarders. Its athlete team spans continents and disciplines, from Olympic halfpipe champions to freeride explorers.
What makes The North Face stand out is the scale of its program. With dozens of riders under contract, the brand does more than provide gear. It funds film projects, supports expeditions to remote ranges, and amplifies athlete voices through campaigns that reach far outside traditional snow sport audiences. Sponsorship here is not just about visibility but about building a global team that inspires both performance and exploration.
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A roster of world champions
The North Face has long invested in competitive athletes who set new standards on snow. Chloe Kim, Olympic gold medalist in snowboard halfpipe, is one of the brand’s highest-profile ambassadors. Her partnership with The North Face gives her both the technical outerwear required for competition and a global platform to inspire younger riders.
https://www.thenorthface.com/en-us/athletes/chloe-kim
On the ski side, Jessie Diggins, a U.S. cross-country skier and Olympic champion, represents the endurance and determination that the brand aligns with. By supporting athletes across disciplines, The North Face shows that its vision of snow sports goes beyond any single event or style.
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Freeride and backcountry voices
Alongside high-profile competitors, The North Face also sponsors freeride and backcountry riders whose stories focus on exploration. Hadley Hammer, for example, is a professional skier who has appeared in major films and expeditions. Her presence on the team highlights The North Face’s support for athletes who document mountain culture as much as competition results.
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Snowboarder Jess Kimura, known for redefining women’s street and freeride snowboarding, is another strong voice. Her work in films and community mentorship programs shows how sponsorship can help athletes extend their influence into storytelling and cultural change.
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Films, expeditions, and cultural impact
The North Face invests heavily in projects that feature its athletes in real environments. From ski mountaineering films to urban snowboard edits, the brand produces and sponsors media that goes beyond advertising. These projects often highlight the raw experience of the athletes — the challenges of expeditions, the creativity of new tricks, or the beauty of untouched terrain.
This approach means that The North Face’s sponsorship is as much about documenting culture as it is about celebrating results. By funding expeditions and storytelling, the brand gives athletes a chance to shape how snow sports are seen by the wider world.
Why The North Face’s sponsorship stands out
With a roster that spans Olympic champions like Chloe Kim and Jessie Diggins, freeride explorers like Hadley Hammer, and cultural leaders like Jess Kimura, The North Face demonstrates the power of scale. Few brands have the resources to support so many athletes across so many styles.
Yet scale is only part of the story. The North Face also gives its athletes platforms to inspire change, whether through community mentorship, creative projects, or environmental storytelling. The result is a sponsorship program that gives back by keeping snow sports visible, diverse, and aspirational on a global level.
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